SAN JOSE, Calif., June 4, 2009 /PRNewswire via COMTEX News Network/ -- New Advertising Campaign and Digital Platform Touts Solar's Immediate Savings and Long-term Investment Potential
SAN JOSE, Calif., June 4 /PRNewswire-FirstCall/ -- SunPower Corp. (Nasdaq: SWPRA, SPWRB), a manufacturer of high-efficiency solar cells, solar panels and solar systems, has launched a new dialogue and marketing campaign to make the promise of solar power a reality for everyday Americans. SunPower manufactures the planet's most powerful solar technology, which is now highly attainable thanks to financing options offered through the company and federal, state and local tax credits that can reduce the cost of SunPower systems by up to 50 percent.
"This is an exciting and auspicious time for the solar industry and for SunPower. We are bringing truly attainable solar power to homes and businesses everywhere, at a time when it is most critical," said Jan Soderstrom, chief marketing officer of SunPower. "Our new digital platform and ad campaign are important steps towards providing people with the knowledge and tools to control the rising cost of energy and achieve significant rates of return on their solar investment."
The "SeizeToday" campaign, created by Tribal DDB in partnership with DDB San Francisco, is reaching homeowners and businesses with radio and digital advertising. Additionally, the campaign uses outdoor, transit and airport advertising, with headlines like "re-volt," "use more sun," "a guaranteed return with every sunrise," and "rooftop stimulus packages now available." A micro-site, www.seizetoday.com, is also used to enable customers to learn more.
To take advantage of its leadership position in the solar industry, SunPower has also refreshed its website, www.sunpowercorp.com, to focus on actual customers and their success stories and savings, thanks to their SunPower systems.
Top benefits and offerings on the new digital platform, also created by Tribal DDB, include:
-- Online estimator tool, with integrated Google Maps, that allows consumers to estimate the price of the installation of the system (factoring in federal, state and local tax credits) and ongoing savings specific to their home -- Content and testimonials that show the time for solar is now -- Link to an application for the Apple iPhone(TM) or the iPod touch mobile devices to monitor system power generation -- An informative and consumer-focused blog feature
"We are honored to be SunPower's partner in leading the solar revolution," said Geoff Gougion, managing director of Tribal DDB San Francisco. "SunPower is a recognized global leader in the solar industry, and we are thrilled to be taking their brand to market using mass media and smart, digital platforms."
Founded in 1985, SunPower Corporation (Nasdaq: SPWRA, SPWRB) designs, manufactures and delivers the planet's most powerful solar technology broadly available today. Residential, business, government and utility customers rely on the company's experience and proven results to maximize return on investment. With headquarters in San Jose, Calif., SunPower has offices in North America, Europe, Australia and Asia. For more information, visit www.sunpowercorp.com.
Tribal DDB Worldwide (www.tribalddb.com) is headquartered in New York and includes 54 offices spanning 36 countries throughout the Americas, Europe and Asia Pacific region. The first digital agency to ever win Global Agency Network of the Year from Advertising Age in 2007, Tribal DDB has received accolades from The Wall Street Journal, BusinessWeek, Forrester Research Inc. and more. In 2005 Tribal DDB was named Interactive Agency of the Year by Adweek and the Cannes International Advertising Festival, where it took home the most Lions and the Cyber Grand Prix. Tribal DDB Worldwide is part of Omnicom Group's (NYSE: OMC) DDBWorldwide.
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are statements that do not represent historical facts and may be based on underlying assumptions. The company uses words and phrases such as "can" and "achieve" to identify forward-looking statements in this ess release, including forward-looking statements regarding: (a) reducing the cost of SunPower systems by up to 50 percent; and (b) achieving significant rates of return on their solar investment. Such forward-looking statements are based on information available to the company as of the date of this release and involve a number of risks and uncertainties, some beyond the company's control, that could cause actual results to differ materially from those anticipated by these forward-looking statements, including risks and uncertainties such as: (i) actual electricity generation; (ii) the actual energy consumption rate; (iii) unexpected changes in utility service rates; (iv) the continuation of governmental and related economic incentives promoting the use of solar power; and (v) other risks described in the company's Quarterly Report on Form 10-Q for the quarter ended March 29, 2009, and other filings with the Securities and Exchange Commission. These forward-looking statements should not be relied upon as representing the company's views as of any subsequent date, and the company is under no obligation to, and expressly disclaims any responsibility to, update or alter its forward-looking statements, whether as a result of new information, future events or otherwise.
SUNPOWER and the SUNPOWER logo are trademarks or registered trademarks of SunPower Corporation. All rights reserved. All other trademarks are the property of their respective owners.
SOURCE SunPower Corporation
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